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MBA – International Marketing
The Master of Business Administration (MBA) – International Marketing is delivered in two stages.
Stage One: This stage is taught and delivered by MSBM and contains SIX modules of 30 ECTS: – 6 – 8 Months
Credits: 30 ECTS
Stage Two: This stage is delivered online/on-campus by our partner university with a study of 30 ECTS: 4 – 6 Months
Credits: 30 ECTS
Assessment: Assignment/Project/Dissertation
The aim of the International Marketing course is to provide students with a comprehensive understanding of the theories, practices, and strategies involved in marketing goods and services across international borders. The objective is to equip students with the skills and knowledge necessary to analyze and navigate complex global markets and to develop successful marketing campaigns that can effectively reach and engage international customers.
The content of the qualification is focused on the following:
- Introduction to International Marketing.
- The International Environment and Globalization.
- International Marketing Research.
- International Trade Agreements and Regulations.
- Global Brand Management.
- Emerging Markets and International Business Development.
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