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Applied Marketing Research
A module on Applied Marketing Research aims to provide students with the knowledge and skills necessary to design and conduct practical marketing research studies that can be applied in real-world business settings. Through the completion of this module, students will learn to apply research methods to gather and analyse data that can be used to inform business decision-making in areas such as product development, pricing, promotion and distribution.
Research Philosophies and Principles
VIDEO – Overview of the Research Onion
Watch this video to gain further insight.
Selecting a Research Topic
Searching and Reviewing Literature
VIDEO – How to write a Literature Review
Watch this video to gain further insight.
Developing conceptual Framework
PDF – How to create a Conceptual Framework
Downloadable material to advance your understanding of this module.
Research Strategy and Design
Research Methods I
Self-paced pre-recorded learning content on this topic.
Research Methods II
Self-paced pre-recorded learning content on this topic.
PDF – How Observation is Used As a Research Method
Downloadable material to advance your understanding of this module.
Research Methods: Data Analysis
Self-paced pre-recorded learning content on this topic.
Research Proposal and Writing Up
Research Ethics
Self-paced pre-recorded learning content on this topic.
QUIZ – Applied Marketing Research
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.