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International Consumer Behavior
The module on International Consumer Behavior aims to provide students with an understanding of the factors that influence consumer behaviour in different cultural and international contexts. Through the completion of this module, students will learn to analyse and understand consumer behaviour in an international context and how to apply this understanding to the development of effective marketing strategies.
Understanding Consumer Decision Making Behaviour
Understanding the Customer Insights in Different contexts
Factors Influencing Consumer Decision Making Behaviour
Consumer Behavior Models And Theories
Understanding Consumer Decision Making Dynamics And Risks
Consumer Behaviour In Different Organizational Contexts
Self-paced pre-recorded learning content on this topic.
International Consumer Behaviour
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
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