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Advanced Research Methods
The aim of an advanced research methods module in marketing management is to provide students with the knowledge and skills necessary to design and conduct rigorous research studies in marketing.
Research Philosophies and Principles
VIDEO – Overview of the Research Onion
Watch this video to gain further insight.
Selecting a Research Topic
Searching and Reviewing Literature
VIDEO – How to write a Literature Review
Watch this video to gain further insight.
Developing conceptual Framework
PDF – How to create a Conceptual Framework
Downloadable material to advance your understanding of this module.
Research Strategy and Design
Research Methods I
Self-paced pre-recorded learning content on this topic.
Research Methods II
Self-paced pre-recorded learning content on this topic.
PDF – How Observation is Used As a Research Method
Downloadable material to advance your understanding of this module.
Research Methods: Data Analysis
Self-paced pre-recorded learning content on this topic.
Research Proposal and Writing Up
Research Ethics
Self-paced pre-recorded learning content on this topic.
QUIZ – Advanced Research Methods
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.