- 0 (Registered)
-
(0 Reviews)
Strategic Marketing Management
Module Aim
To enable learners to understand, how to describe Performance Management and its role in running an effective organization? The learner will understand the main elements that influence the performance of employees at all levels within an organization and the ways in which such elements can be managed in a constructive manner. Further to provide learners with understanding to devise and implement appropriate HR practices and strategies that relate to Performance Management.
Fundamental Concepts in Marketing
Self-paced pre-recorded learning content on this topic.
Understanding The Marketing Mix
Self-paced pre-recorded learning content on this topic.
Understanding the Extended Marketing Mix
Self-paced pre-recorded learning content on this topic.
Understanding External and Internal Environment for designing a market plan
Self-paced pre-recorded learning content on this topic.
CASE STUDY – How Starbucks is using pricing strategy for profit maximization
Downloadable material to advance your understanding of this module.
Marketing planning and strategy
Self-paced pre-recorded learning content on this topic.
Strategising for Marketing Operations
Self-paced pre-recorded learning content on this topic.
Marketing Function Interrelationships and Entrepreneurial Marketing
Self-paced pre-recorded learning content on this topic.
The Strategic Marketing Process
Self-paced pre-recorded learning content on this topic.
CASE STUDY – MasterCard Global Targeted Content Marketing
Watch this video to gain further insight.
Strategic Positioning In the Business Environment
Self-paced pre-recorded learning content on this topic.
Segmenting And Targeting Strategies
Self-paced pre-recorded learning content on this topic.
Fundamentals of Branding
Self-paced pre-recorded learning content on this topic.
CASE STUDY – Starbucks’s Misunderstandings In Australia
Watch this video to gain further insight.
Branding Decisions and Strategies
Self-paced pre-recorded learning content on this topic.
RESEARCH – Market entry strategies of passenger carmakers
Downloadable material to advance your understanding of this module.
Understanding Brand Identity Personality And Positioning
Self-paced pre-recorded learning content on this topic.
Concepts in Digital Branding
Self-paced pre-recorded learning content on this topic.
QUIZ – Strategic Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.