Business Research Methods

The aim of this unit is to develop learners’ research skills, including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysis using SPSS, qualitative data and methods for drawing conclusions from the analyzed data.

• Research Philosophies and Principles

   

• VIDEO – Overview of the Research Onion

  Watch this video to gain further insight.

• Selecting a Research Topic

   

• Searching and Reviewing Literature

   

• VIDEO – How to write a Literature Review

  Watch this video to gain further insight.

• Developing conceptual Framework

   

• PDF – How to create a Conceptual Framework

  Downloadable material to advance your understanding of this module.

• Research Strategy and Design

   

• Research Methods I

  Self-paced pre-recorded learning content on this topic.

• Research Methods II

  Self-paced pre-recorded learning content on this topic.

• PDF – How Observation is Used As a Research Method

  Downloadable material to advance your understanding of this module.

• Research Methods: Data Analysis

  Self-paced pre-recorded learning content on this topic.

• Research Proposal and Writing Up

   

• Research Ethics

  Self-paced pre-recorded learning content on this topic.

• QUIZ – Business Research Methods

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.