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Mode of Study: Blended
Assessment: Research-based Assignments
After the successful completion of the programme, the learner will;
- Identify the characteristics of the entrepreneur in relation to the organisational success and failure.
- Identify skills required to generate new business ideas
- Perform external analysis of the new business plan to gain a competitive advantage
- Understand the importance of financial and accounting techniques for enterprise development and business planning
- Understand legal obligations and the importance of rules and regulations to a new business
- Understand the significance of strategic management and decision-making to the performance of a business organization
- Understand key financial theories
- Be able to apply stakeholder analysis and corporate valuation techniques
- Propose strategic options for an organisation
- Examine the role of pricing, product and advertisement planning in strategic decision-making
- Formulate a research proposal relating to strategic business development
- Use different research methodologies to gather sufficient and valid data
- Understand the nature, scope and process for global organisations’ strategic business management and planning
- Identify the impact of International environmental forces on an organisation
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