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INTERNATIONAL MARKETING MANAGEMENT
Module Aim
The module provides students with knowledge of the theory, concepts, issues, and practice of international marketing. It identifies processes, contexts, and influences associated with international marketing strategies, develops students’ appreciation both of strategies and plans for different economies and of the implications, monitoring, and control of the international marketing process.
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International Marketing Distribution
Self-paced pre-recorded learning content on this topic.
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International Marketing Environment
Self-paced pre-recorded learning content on this topic.
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Marketing Communication Strategy and Planning
Self-paced pre-recorded learning content on this topic.
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Nature and Scope of International Marketing
Self-paced pre-recorded learning content on this topic.
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Trade Distortion and the Marketing Barriers
Self-paced pre-recorded learning content on this topic.
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QUIZ – INTERNATIONAL MARKETING MANAGEMENT
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.