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MARKETING MANAGEMENT
Fundamental Concepts in Marketing
Self-paced pre-recorded learning content on this topic.
Understanding The Marketing Mix
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Understanding the Extended Marketing Mix
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Understanding External and Internal Environment for designing a market plan
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CASE STUDY – How Starbucks is using pricing strategy for profit maximization
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Marketing planning and strategy
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Strategising for Marketing Operations
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Marketing Function Interrelationships and Entrepreneurial Marketing
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The Strategic Marketing Process
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CASE STUDY – MasterCard Global Targeted Content Marketing
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Strategic Positioning In the Business Environment
Self-paced pre-recorded learning content on this topic.
Segmenting And Targeting Strategies
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Fundamentals of Branding
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CASE STUDY – Starbucks’s Misunderstandings In Australia
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Branding Decisions and Strategies
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RESEARCH – Market entry strategies of passenger carmakers
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Understanding Brand Identity Personality And Positioning
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Concepts in Digital Branding
Self-paced pre-recorded learning content on this topic.
QUIZ – Strategic Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.