Learn more about the programme

DBA – PhD in Marketing

The DBA program in Marketing is a rigorous and flexible program that can be completed entirely online. The course is designed for business students, managers, practitioners, and leaders who want to develop high-level knowledge, research, and analytical skills to solve complex business problems. Unlike master’s programs, the DBA program emphasizes the practical application of theory to real-world business challenges. The course is designed to promote a transformative learning process that enhances research skills and enables students to view business situations differently. Students will learn to apply research methods and find solutions promoting organizational efficiency, growth, and long-term sustainability.

This program offers flexibility while maintaining its rigorous standards, as it can be fully completed online. Students are free to determine the pace at which they progress through the program. The duration of the program varies significantly depending on the path selected by the student (Coursework vs Research). While most students typically earn their qualification within three years of enrolling, the research pathway may lead to a qualification in less time.

The IIDM DBA in Marketing program emphasizes the application of research to real-world business challenges, enabling executives, managers, and practitioners to implement what they have learned in their organizations in real-time. Our aim is to cultivate our students’ expertise in all areas of marketing. The coursework will also focus on enhancing research, writing, presentation, critical and analytical thinking, and change management skills.

After finishing the program, students will have the ability to:

• Utilize research methodologies to examine business situations and solve business challenges.
• Carry out primary and secondary research to comprehend business challenges.
• To forecast results, utilise an in-depth understanding of relevant marketing and business principles and practices.
• Develop advanced business communication skills.
• Clearly and effectively express complex concepts, strategies, plans, and tactics.
• Create insightful reports that employ data collection, cleaning, interpretation, and engaging data visualization.
• Participate in academic and professional research activities that may result in peer-reviewed journal publications.
• Develop advanced skills in applying strong research methodologies, study design, and study conduct to generate a thesis as part of the program’s requirements for the award of the doctorate degree.