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Strategic Marketing Management
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Fundamental Concepts in Marketing
Self-paced pre-recorded learning content on this topic.
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Understanding The Marketing Mix
Self-paced pre-recorded learning content on this topic.
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Understanding the Extended Marketing Mix
Self-paced pre-recorded learning content on this topic.
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Understanding External and Internal Environment for designing a market plan
Self-paced pre-recorded learning content on this topic.
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CASE STUDY – How Starbucks is using pricing strategy for profit maximization
Downloadable material to advance your understanding of this module.
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Marketing planning and strategy
Self-paced pre-recorded learning content on this topic.
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Strategising for Marketing Operations
Self-paced pre-recorded learning content on this topic.
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Marketing Function Interrelationships and Entrepreneurial Marketing
Self-paced pre-recorded learning content on this topic.
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The Strategic Marketing Process
Self-paced pre-recorded learning content on this topic.
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CASE STUDY – MasterCard Global Targeted Content Marketing
Watch this video to gain further insight.
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Strategic Positioning In the Business Environment
Self-paced pre-recorded learning content on this topic.
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Segmenting And Targeting Strategies
Self-paced pre-recorded learning content on this topic.
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Fundamentals of Branding
Self-paced pre-recorded learning content on this topic.
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CASE STUDY – Starbucks’s Misunderstandings In Australia
Watch this video to gain further insight.
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Branding Decisions and Strategies
Self-paced pre-recorded learning content on this topic.
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RESEARCH – Market entry strategies of passenger carmakers
Downloadable material to advance your understanding of this module.
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Understanding Brand Identity Personality And Positioning
Self-paced pre-recorded learning content on this topic.
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Concepts in Digital Branding
Self-paced pre-recorded learning content on this topic.
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QUIZ – Strategic Marketing
Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.