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The Advanced Professional Certificate in Public Health Administration is a comprehensive course that covers topics ranging from health definitions to funding and marketing in public health. It provides an in-depth understanding of the organization, management, and regulation of public health services, as well as performance management and employee motivation. Upon completion, students will be equipped with the knowledge and skills to lead and manage public health programs effectively.

After the successful completion of this course, you will understand the following;

Introduction to Public Health Administration:

• How Do We Define Health
• Health definition by World Trade Organization
• Prevention: The foundation of public health.
• The Determinants of Health
• Public Health Agencies
• Evolution of Public Health
• Public Health in the 21st Century
• Functions of Public Health

Organization and Management of Public Health:

• The organisation of Public Health
• Who offers services in public health?
• Federal Public Health Service department
• Health care reforms
• Various services in public health
• The U.S. Centres for Disease Control and Prevention (CDC)
• Role of government in Public Health
• Public Health research agency
• Public health infrastructure in Europe
• Various public health departments

Public Health Regulations, Ethics and Policies:

• Public Health Regulations
• Reforms in Public Health Regulations
• The Federal Budget Process
• Health Programs
• What is Ethics in Public Health
• Public health accreditation Board
• Performance Management in Public Health
• Essential steps to enhance effectiveness in public health.
• Public health standards.
• Areas of Practice for public health specialists

Funding, Education, Promotion and Marketing in Public Health:

• What is Public Health Financing, and why is it required?
• Expenses in the Public Health Sector
• Public Health Financial Management
• Public Health Finance Competencies
• Promotion in Public Health
• Social Marketing in Public Health
• Developing A Social Marketing Campaign

Optimizing Organizational Productivity and Performance Management:

• Understand the dynamics of rightsizing the organisation.
• Explain the difference between rightsizing and downsizing.
• Explain methods and process of rightsizing.
• Understand the dynamics of employees’ productivity and emerging challenges to productivity.
• Explore performance management and Emerging Approaches of the Performance Management System.
• Understand employee motivation and its different aspects.