Marketing Communication

Marketing communication is an essential part of any successful marketing campaign. This course is designed to introduce learners to the principles, concepts, and practices of marketing communication. The course will cover topics such as branding, advertising, public relations, sales promotions, digital marketing, and social media marketing. Throughout the course, learners will gain an understanding of how marketing communication can be used to create a strong brand image, promote products or services, and influence consumer behavior. They will learn how to develop marketing communication strategies, select appropriate communication channels, and use metrics to evaluate the effectiveness of marketing campaigns.

• VIDEO – Course Structure and Assessment Guidelines

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• Navigating the MSBM Study Portal

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• Interacting with Lectures/Learning Components

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• Introduction to Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Consumer Decision Making & Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Marketing Communication Strategy and Planning

  Self-paced pre-recorded learning content on this topic.

• Strategic Role of Branding in Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Conceptual Construct of Marketing Communication

  Self-paced pre-recorded learning content on this topic.

• Marketing Communication

  Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.