View of Courses Details

Explore the dynamic and ever-evolving world of the international tourism business. You’ll gain insights into industry trends, innovative marketing strategies, and cross-cultural communication skills to thrive in this exciting and rewarding field.

After the successful completion of this course, you will understand the following;

Introduction to International Tourism:

• Define tourism and differentiate between international and domestic tourism.
• Analyze the different dimensions of tourism and their impact on local economies.
• Evaluate the economic significance of the tourism industry on a global scale.
• Identify and assess the factors influencing travel decisions, including individual and external factors.
• Critically analyze the factors that influence the location of tourism activities and their effects on destination development.
• Analyze the different destinations and trends in international travel and tourism.

International Tourism Planning and Development Process:

• Explain the role and importance of tourism planning in promoting sustainable tourism development.
• Describe the components of integrated planning and how they contribute to successful tourism development.
• Analyze the need for tourism planning in a particular destination, taking into account social, environmental, and economic factors.
• Explain the tourism development process, including market analysis, site selection, and economic feasibility assessment.
• Assess the socioeconomic impact of international tourism on destination countries and communities.
• Evaluate the legal issues and challenges that arise in tourism planning and development, such as land use regulations, zoning laws, and environmental protection measures.

Leadership development in the tourism industry:

• Analyze the role of leadership in promoting tourism development and sustainability in a destination.
• Explain the organizational process of tourism development and the formation of leadership within tourism organizations.
• Evaluate different leadership roles in the tourism industry and their contribution to successful tourism development.
• Describe the leadership development process within the community and how it can lead to sustainable tourism development.
• Analyze the importance of tourism coordination in promoting successful tourism development and stakeholder engagement.
• Explain the importance of visitor services in promoting a positive tourist experience and the role of leadership in ensuring high-quality visitor services.
• Develop a training program for tourism team members to improve their visitor service skills and enhance the overall tourist experience.
• Evaluate the public awareness of international tourism in a particular destination, including cultural awareness and sensitivity to tourists from different backgrounds.

Tourism promotion and travel distribution system:

• Understand International Tourism Marketing challenges.
• Learn to develop the promotional plan.
• Learn how to Determine marketing objectives.
• Explore and Develop an appropriate message.
• Select the promotional mix.
• Understand Tourism distribution systems.
• Learn the role of tourism wholesaler and retail travel agent.

Future Trends in International Tourism Business and its Contribution to the World Economy:

• Learn how to create Demand for Tourism.
• Acknowledge the factors affecting tourism demand.
• Travel & Tourism Employment.
• Tourism and American Economy.
• Understand International Tourism’s contribution to the GDP of Africa.
• Know about Asia Pacific and International Tourism.
• Explore the role of Tourism in the European Economy.
• Understand the role of the International Tourism Business and the Middle East Economy.