INTERNATIOAL TOURISM BUSINESS

The International Tourism Business module explores the global tourism industry, including its economic, social, and environmental impacts, and the various stakeholders involved in its management. Students will examine tourism marketing strategies, destination development, and sustainability practices, as well as gain an understanding of the role of technology in the industry. Through case studies and practical exercises, students will develop their skills in analyzing and addressing the challenges international tourism businesses face in today’s rapidly changing global marketplace.

• VIDEO – Course Structure and Assessment Guidelines

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• Navigating the MSBM Study Portal

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• Interacting with Lectures/Learning Components

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• Future Trends in International Tourism Business and its Contribution to the Global Economy

  Self-paced pre-recorded learning content on this topic.

• Introduction to International Tourism

  Self-paced pre-recorded learning content on this topic.

• Leadership Development in the International Tourism Industry

  Self-paced pre-recorded learning content on this topic.

• Tourism Promotion and Travel Distribution System

  Self-paced pre-recorded learning content on this topic.

• International Tourism Planning and Development Process

  Self-paced pre-recorded learning content on this topic.

• International Tourism Business

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