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Learning Outcomes

After the successful completion of the certificate, the student will be able to learn the following:

Nature and Scope of International Marketing

• Understand the concept of international marketing.
• Differentiate between domestic and international marketing.
• Learn about different marketing concepts and theories.
• Critically evaluate the trade theories.
• Understand the dynamics of international marketing and international trade.
• Understand the theory of comparative advantage in international marketing.
• Understand the dynamics of payments and relevant documents in international marketing.

International Marketing Environment

• International Legal Marketing Environment.
• International Cultural Marketing Environment.
• International Political Marketing environment.

Marketing Communication Strategy and Planning

• Understand Consumer Behaviour In The International Context.
• Understand Foreign Market Entry Strategies, Foreign Direct International.
• Appreciate Market Entry Strategy, Promotion and Pricing Strategies.

International Marketing Distribution

• Understand the Channels of Distribution.
• Learn about Physical Distribution and Documentation.
• Develop International Marketing Programme.

Trade Distortions and Marketing Barriers

• Marketing barriers, such as tariff and non-tariff barriers.
• Understand the concept, role, and impact of protectionism.
• Explore the dynamics of different modes of transportation.
• Understand the importance and need for cargo or transportation insurance.
• Understand the role of freight forwarder and customs broker.
• Understand the working of the foreign exchange market and exchange rate systems.

This course is designed for professionals who wish to enhance their skills in international marketing, including marketing managers, business development executives, product managers, and entrepreneurs. The course will be delivered entirely online, with self-paced modules and interactive assignments that allow learners to progress at their own pace.

Upon course completion, learners will receive a professional certificate in International Marketing recognized by industry leaders and employers. This certificate will demonstrate a high level of competence in international marketing and will help learners to advance their careers in this rapidly growing field.