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The aim of an “International Business Management” course is to provide students with a comprehensive understanding of the various factors that influence the management of businesses that operate in a global environment. The course aims to develop students’ knowledge and skills in areas such as global market entry strategies, international trade agreements, global supply chain management, cross-cultural communication and negotiation, international finance, and international human resource management.

After the successful completion of this course, you will understand the following;
International Business Environment:

• Internationalisation of business.
• International business environment.
• Evaluating the country’s attractiveness.
• Analysing the business environment of the host country.
• Liberalisation Vs. Deregulation.
• Modes of Conducting International Business.
• Revolutionary economic trends.

Managing International Trade:

• General agreement on tariffs and trade.
• Principles of General Agreement on Tariffs and Trade.
• World trade organisation.
• Global Competitiveness
• Models of International Business.
• Regional Trading Blocs.
• Major Trade Blocs – ASEAN, EU, MERCOSUR, NAFTA.

Strategic Approach To International Business:

• Standardisation Vs Differentiation.
• Types of International Strategy.
• Global Portfolio Management.
• Modes of global portfolio management.
• Modes of Entry.

 International Business Operations:

• International Business Operations.
• Factors Impacting Production.
• Make or Buy Decisions.
• Supply Chain Issues.
• Global Supply Chain Optimisation.
• Global Marketing Mix.
• Financing In International Business.
• Foreign Exchange Risks.
• Conflict Management.
• International Negotiations.
• Ethical Issues In International Business.

 Organisational Structures In International Business:

• Organisational Structures in international business
• Centralisation Vs. Decentralisation.
• Subsidiary board of directors.
• Performance Management.
• Control mechanisms – Approaches and constraints.
• Performance Evaluation System.
• HRM issues.
• Managing expatriates.