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This course offers a deep understanding of the complex world of organizations, including organization theory, rational and natural systems perspectives, and the influence of culture and psychology on consumer behaviour. It also covers the quantitative and qualitative approaches used in finance and the concepts of business, management, resilience, agility, flexibility, and business model innovation. This is necessary for anyone seeking a competitive edge in the ever-changing business world.

After the successful completion of this course, you will understand the following;

The Organisation, Organisation Theory, and Advancement, Barriers, and Complexity of Organization Theory:

• The course provides a comprehensive understanding of organizations, their various forms and dimensions, operative goals and needs, and the evolution of organization theory.
• Students will gain insight into both the optimistic views and critiques of organization theory and appreciate the criticality and importance of understanding theories to advance organizational science.
• The course explores the complexity and growing barriers in the field, the development of scientific paradigms, and the advancements made in organizational science.

Advanced Rational and Natural Theorists:

• The course covered the organization as a rational system, including defining characteristics of rationality and selected thoughts from influential rational perspective theorists.
• Students will also gain an understanding of the organization as a natural system, including differentiation between rational and natural theorists.

Marketing  Science, Theories, and Thoughts:

• Understand the importance of market research in identifying consumer needs and preferences.
• Understand the different types of consumer behaviour, including decision-making processes and factors influencing purchase decisions.
• Understand the impact of digital marketing on consumer behaviour and the importance of a digital marketing strategy.

Current Research Perspective In Business Theory:

• Understand the principles of portfolio and modern portfolio theory and their relevance in finance.
• Understand the different quantitative and qualitative approaches used in finance, including value at risk, econometrics, social constructionism, grounded theory, and system theory.

Current Research Perspective In Business Theory:

• The course covers early organization theories, institutional isomorphism, and decoupling, providing an understanding of the evolution of organizational thought.
• Students will gain insight into resilience, agility, and flexibility in business management, including their development and activation studies.
• The course explores business models and innovation, including research studies, literature streams, and BMI research’s strengths, weaknesses, gaps, and challenges.