Special Executive Master Programme in Strategic Marketing

Learn more about the programme

Special Executive Master Programme in Strategic Marketing

Course Overview

The IIDM Special Executive Masters Programmes (SEMP) in Strategic Marketing allows you to update your skills, develop new skills, and explore and develop interests in a wide range of topics. These courses can be taken as personal or professional development and may enhance your employability.

The encapsulated Special Executive Master Programme in Strategic Marketing is for high-performance managers and directors who work in critical roles using available resources to effectively produce products and services that satisfy the customers. The Programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing.

This Programme is designed to give you a comprehensive understanding of the key skills, practices and strategies used by marketing executives and their organizations to make informed strategic marketing decisions vital to any business’s success. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level.